Synopsis: Five families are profiled across the country, and share how Messenger Kids has enabled their kids to safely stay connected with loved ones throughout the Covid pandemic, and beyond.
Messenger Kids | META
Director: Gabriel Noble
Producer: Marjan Tehrani
Client: META
Case Study
Messenger Kids — Building Trust Through Real Families
When Meta approached Tru Films to create a video series designed to reassure parents that Messenger Kids is a safe platform for their children, we knew the foundation had to be real voices and lived experience.
Casting Real Families
Partnering with a real-people casting agency, we reviewed dozens of families nationwide and narrowed the field to 15 finalists. After recorded pre-interviews, Meta selected five families whose perspectives felt natural, engaging, and trustworthy.
Pre-Production & Story Development
Through in-depth conversations with parents and children, we learned how each family connects, communicates, and incorporates Messenger into daily life. From these insights, we developed tailored scripts and storyboards while leaving room for unscripted moments to emerge during filming.
Locations & Logistics
When filming in homes wasn’t feasible, we scouted locations that reflected each family’s environment while supporting production needs.
Each profile was filmed in a single day and included:
Parent and child interviews
Observational family moments
Lifestyle B-roll
Seamless integration of the Messenger Kids app
Because several shoots took place on school days, we secured child performance permits and coordinated on-set tutors when required.
Post-Production & Collaboration
In post-production, Tru Films worked closely with Meta to shape edits that felt engaging and emotionally grounded while clearly communicating the platform’s safety and purpose.
Balancing honest storytelling with clear brand messaging is a craft we take pride in.
The Result
We produced five individual one-minute films, each featuring one family’s story.
We also created:
a compilation video weaving together all five families
social media cutdowns for digital distribution
Together, the series presents relatable moments of connection, helping parents understand how Messenger Kids supports safe communication and strengthens relationships.
This collaborative approach is why Meta — and many other respected brands — trust Tru Films as a storytelling partner.